ALEXIS GRAHAM
A document that outlined the social media content strategy for the quarter.
This document highlighted goals and results from our initiation into social advertising.
SOCIAL SNAPSHOT
I worked with my account partner to develop and implement a social media plan for Volk Enterprises, Inc. This client sold products, including the the Pop Up Timer found in turkeys, directly to manufacturers and retailers. They wanted to build awareness of their products' value so consumers would ask for meat products packaged with their devices.
My role in this project included: writing blog articles for Volk's website, creating and managing the ads on Facebook and Pinterest, coordinating with bloggers, interacting with followers, coordinating contests, creating original content, curating content, creating a content calendar, scheduling posts and reporting results back to the client.
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