ALEXIS GRAHAM

For this campaign, "Anatomy of a Great Meal," I had the pleasure of working closely on all components of the project.

To begin, I worked with the client alongside my team to clearly identify  target audiences and objectives, and to develop key messaging. After my team and I developed the campaign theme and gained client approval, I took the lead on the project. I provided design direction to the designer from conception to finalization, worked in an art director capacity during the food photography session, and wrote the ad copy for digital ads.

I worked as the lead organizer for media buy research and put together my recommendation based on the client's budget. Finally, I proceeded on behalf of the client with media buys and advertising coordination.

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For the video portion of the campaign, I developed the story board, wrote the script, coordinated with the voice actor, acted as an on-set director during filming and performed as talent in the video.

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Click on images to enlarge. Click here to watch video.

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