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The Essential Face Website Content Refresh

For this luxury medical spa, I helped with a content refresh to enhance clarity, tone, and SEO performance. While the site's structure was solid, the copy lacked targeted keywords, location signals, and the refined voice needed to reflect the brand’s high-end identity.

 

I elevated the language to strike a balance between exclusivity and approachability, emphasizing that The Essential Face enhances clients’ natural beauty. I also integrated client reviews throughout the content to build trust and guide users toward scheduling services.

Pages Refreshed:

  • Home

  • Botox

  • CoolSculpting

  • Facials 

  • Laser Hair Removal

  • Chemical Peels

  • Dermal Fillers 

Visit Site Here

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